Hi! I'm Romulus Andri Prakoso, a communication and brand professional with experience across public relations, marketing, events, digital projects, and the creative industry.
I have always been someone who enjoys trying different things and learning along the way.
My professional journey has taken me through quite a few different worlds. I started out in music and entertainment, spent years working on events and brand activations, moved into marketing and product management, explored business development and digital projects, and eventually found myself working in public relations within the automotive industry.
Today, I work as a Public Relations Executive handling BYD Indonesia. Working in the automotive industry has given me a completely different perspective on marketing and communication. I get to work with products, technology, media, events, and people every day, while being involved in everything from major automotive exhibitions and product launches to media activities and brand experiences.
Before that, I spent almost two years at PT Citra Intirama, working across product and marketing communications for musical instrument brands such as Nord, Roland, M Audio, Alesis, Akai, and Samson. That experience taught me a lot about products, customers, brands, and how to communicate something in a way that people can actually connect with.
A big part of who I am professionally also comes from my years in the event and entertainment industry. I have worked on concerts, brand activations, corporate events, and various creative projects. I enjoyed the process of taking an idea that exists only on paper and turning it into something people can actually experience.
I have also always been curious about things outside my main job. I have explored business development, market research, digital projects, and web development, and I completed a Business Intelligence Analyst program because I wanted to understand how data can help us make better decisions.
Looking back, my career may seem like it has taken quite a few turns, but I think there is a common thread running through all of it. I like building things, solving problems, working with people, and turning ideas into something real.
I am still figuring out where the next chapter will take me, and that is something I actually enjoy. I am always open to new ideas, new challenges, and opportunities to learn something I have never done before.
Birthdate
08-05-1991
Phone
Email
Address
Jl. Curug Kencana no. 8, Curug Mekar, Semplak, Bogor
HOBBIES & INTERESTS
Hiking
traveling
Play Music
Read book
Cooking
Watch Concert
Professional Skills
Event Management
Activation
Music Management
Creative
Public Relations
Marketing
Digital Marketing
Project Management
Analytical Skills
Soft Skills
Wordpress
Communication
Leadership
Problem Solving
Market Research
Team Work
Web Development
Product Management
Music Composing
My Resume
Education - Degree
2010 2017
Graduate in Business Administration
Atma Jaya Catholic University of Indonesia
Major : International Business
2009
Graduate in High School
Regina Pacis , Bogor
Major : Science
Education - Non Degree
2022
Business Intelligence Analyst
Binar Academy
Experience
2021-2023
Public Relations Executive
Ace Dreamconquest | Talk Link
Managing Brand: BYD
- Contributed to BYD achieving a Top 6 ranking among all automotive brands in Indonesia (GAIKINDO) as the only EV brand through strategic PR and nationwide media exposure.
- Led 50+ media activities (2023–present) engaging tier 1–3 automotive, general, and
technology media via national and local events. - Coordinated international media engagements in China for tier 1 media, while activating tier
2–3 media through localized Indonesian events. - Strengthened brand positioning as a technology-driven company through PR narratives, media
activation, and experiential initiatives focused on innovation and product experience. - Generated credible reviews, testimonials, and third-party validation through hands-on media
activation and experiential programs. - Acted as the main PR liaison, managing media and stakeholder relations and collaborating with
creative, digital, and account teams to deliver integrated brand campaigns.
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2021-2023
Fulltime - Product Specialist Coordinator, Marketing Communication Coordinator
PT Citra Intirama
Managing Brand: Nord, Roland, Dexibel, M Audio, Alesis, Akai, Samson.
- Managed product knowledge and positioning for keyboard and piano product lines across multiple international music instrument brands.
- Produced product reviews and articles to support brand communication, media engagement,
and consumer education. - Conducted market and customer analysis to identify trends, audience preferences, and
insights supporting marketing and pricing strategies. - Developed and executed marketing and promotional plans, including advertising,
campaigns, and product launches. - Delivered product training for sales and customer service teams, improving product
understanding, messaging consistency, and selling effectiveness. - Coordinated with musicians, contributors, and endorsers, including evaluation and
selection of suitable KOLs to strengthen brand relevance. - Supported brand and product evaluation for music instruments to identify market
opportunities and competitive positioning. - Managed website development and content (WordPress) and coordinated digital
marketing activities, in
2021-2021
Freelance - Project Analyst
PT Tri Putra Cerdas
Analyze the progress of the cage project, including inventory, budgeting, monthly reports (poultry)
2020
Freelance - Project Assistant, Web Developer
InterAct
Supervise the process of making system, mobile app and website creation (wordpress based)
2012-2020
Marketing, Event Coordinator, Activation
Inter Urban
Event production, music concert, media campaign, activation, and a talent agent.
2018-2019
New Business Development
PT Tri Satya Mandiri
Analyze business trends and create new product
2009-2012
Production Specialist
RDPM Pro
Auditing the production needs and contact with vendors
20092015
Session Player
Freelance
I became a session player with several bands or singers
2008-2010
Music Teacher
Vivace Music School (LCM certified)
Teach in piano and electone division
Certification
Google - The Fundamentals of Digital Marketing
LBP DQP 3TN
Google - Foundations of Project Management
GYNAUHSWTGNC
Google - YouTube Music Content Ownership
84733288
Google - YouTube Music Rights Management Certification
84731389
Berklee College of Music Online - Music Business Foundation
BKXRJ88DP8LJ
Berklee College of Music Online - Building Your Career in Music: Developing A Brand and Funding Your Music
DB8TQUNF4BTN
Berklee College of Music Online - Copyright Law in the Music Business
VS4EK5FLQGHY
Yamaha Music Course – Piano
London College of Music – Music Theory and Electone
I am open to work
What I do
Play music
Play the piano/keyboard at certain events
Talent / Music curating
Curating talent (Musician/artist) for an event
Web development
Creating a web according to the functions and needs of the client
Budgeting
Controlling the budget for interest such as an event or creating a system
Communication strategy
Building communication strategies, developing compelling messages, and maintaining relationships with media and stakeholders.
Concept ideas
Pouring a unique concept or idea for an event or other thing
Event planning
Making an initial plan for the evaluation stage
Event production
Planning customized and guaranteed production events and liaising with vendors.
My Music
My portfolio
My Client
